(I)deal’s latest single and video “The Crown,” featuring Benny the Butcher and October London is a sonic and lyrical tour de force. “I’m the mind over-matter, rather, a rhyme-over rapper type,” explains (I)deal.
Over a neck-breaking Pooney-produced drum heavy beat, the two emcees trade boisterous rhymes and punchlines proclaiming their spot on top of the hiphop pantheon for the foreseeable future. Coupled with crooner October London’s emphatic radio-ready hook, the song speaks volumes about (I)deal’s intent and purpose moving forward toward the release of his first solo full-length album, “Scatterbrained,” set for an April release. With features from not only Benny the Butcher but Casual, Mick Jenkins, Palmer Squares, and the late great Gift of Gab, (I)deal looks to dominate 2023 hiphop charts and playlists worldwide. “Working with Benny Conway and WSG has been an honor. In my opinion these dudes saved hiphop,” says (I)deal.
Hailing from the same place on the map that brought the world Michael Jackson, (I)deal is a genre bending/blending troubadour of an emcee. Having spent the past decade as part of the independent Chicago-based band Midwest Hype, (I)deal has played over 500 shows across the country and Europe. In 2019, he went solo dropping his “WILDLIFE” EP which featured his uniquely lyrical flow over a beautiful backdrop of jazz-tinged hiphop/funk courtesy of musicians such as Tony Austin and Miles Mosley of Kamasi Washington’s touring band, among others. He then joined Conway the Machine opening for his LWGYK World Tour European leg and is currently on tour opening for Griselda’s very own Rome Streetz.
“2023 is my year. Waited my whole life for this shit. Now that I got my foot in the door I am going to kick it off the hinges,” exclaims (I)deal. Watch the “The Crown” now on Youtube or listen on Spotify.
