L.E.S. – I Will Never Die

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Hot new East Coast artist L.E.S. drops debut EP
‘I Will Never Die’

PHILADELPHIA, PA – Elias “L.E.S.” Ajuwa is a Nigerian-born rapper, singer, Afrobeat artist and businessman who’s unique sound and style is lighting up the East Coast. Brining his one-of-a-kind originality, this Lyrically Encompassed Singer is set to drop his latest EP “I Will Never Die,” showcasing his music in a way that will serve as a major announcement to the world that a serious new artist is on the scene.

The EP’s six songs follow a theme that explores what it means to leave a legacy while putting on display L.E.S.’s amazing talent. From songs like “I Think She Knows” to “I Will Never Die,” the project is one that not only showcases his witty wordplay but also his ability to create catchy hooks that pair perfectly with sweet melodies.

“I give sonic pleasure while also trying to make sense,” L.E.S. said. “I like to play with words and I like to give people a melody with a catchy hook. I’ve always liked to listen to older R&B -people like Michael Jackson or Jagged Edge or Sisqo or even Little Richard – as well as the Rock Bands of the 60s, 70s, 80s and 90s. I also like real Hip Hop and the ability of great rappers to craft words in clever ways. I feel like with my music, all of that comes together so that people who like commercial sounding songs or hardcore underground can both like what I’m putting out. I make the best of both worlds.”

L.E.S. is the ninth child of 12, and he recalls singing at a very early age while growing up in Nigeria. He fell in love with Hip Hop at an early age with one of his favorites being Nas. His passion for Rap was focused on lyricism and the ability of rappers to bend words. It wasn’t until his teenage years that he began to write his own raps, weaving song lyrics together into some of his first creations.

Tragedy has played its part in L.E.S.’s development as an artist, as well. At age 9, his twin brother died of leukemia, sending him into a depressive state. Through the support of his older brother, Caxton, L.E.S. started learning mixed martial arts. It became his passion throughout high school and to this day, he attributes his time studying karate as having given him the discipline and focus he uses to achieve his goals as a musician. After finishing high school, L.E.S. felt an awakening in his music and he dove head-on into the industry.

“I want to be known for being a hit maker and a banger,” he said of his music. “I want to be known for being a great lyricist. My music is about telling a story and going into people’s thoughts and using words to create emotional responses. I’m a guy who is lyrical and uses rhymes and clever metaphors while still talking about things that are relatable. I’m very diverse. One genre can’t hold me. I can basically do anything and I’m excited for people to join me on this journey.”